Last Updated: December 30, 2025

Effective Date: December 30, 2025

Executive Summary

This Privacy Policy explains how Ayrrah LLC d/b/a 4EverStrength ("we", "us", "our") collects, uses, shares, and protects personal information on www.4everstrength.com and related Services.

We collect identifiers (e.g., name, email), account/profile data, limited payment metadata, optional wellness inputs, device/network data, and marketing interaction data.

We use data to provide and improve Services, personalize programs (with consent where required), process payments, communicate with you, ensure security, and comply with law.

Your rights may include access, correction, deletion, portability, and opting out of targeted advertising, profiling, or sale/sharing of personal data, depending on your location (TDPSA, CPRA, GDPR).

We honor Global Privacy Control (GPC) signals for opt-out of targeted advertising and certain sales/sharing, as required by Texas TDPSA universal opt-out and similar laws.

Scope

This Privacy Policy explains how Ayrrah LLC d/b/a 4EverStrength ("we", "us", "our") collects, uses, shares, and protects personal information on www.4everstrength.com and related Services.

1. Who We Are & How to Contact Us

Controller: Ayrrah LLC d/b/a 4EverStrength

Email: [email protected]

Postal: 2313 Lockhill Selma #142, San Antonio, Texas 78230

EU/UK Representative: We will add details if/when applicable.

2. Information We Collect

We collect the following categories of information:

• Identifiers: name, email, city, country, phone number, and age.

• Account & Profile Data: login credentials, preferences, progress entries.

• Payment Data: processed by third-party payment providers; we receive limited billing metadata, not full card numbers.

• Wellness Inputs (optional): self-reported fitness/nutrition goals, activity logs, measurements you choose to track in Trainerize or related tools.

• Device/Network Data: IP address, device ID, cookie IDs, pages viewed, referring URLs.

• Marketing Interactions: email opens/clicks, ad attribution.

(Disclosures reflect typical TDPSA/GDPR categories: personal & sensitive data definitions and online identifiers.)

3. How We Use Information (Purposes & Legal Bases)

• Provide & improve Services (perform a contract; legitimate interests).

• Personalize content, programs, and recommendations (consent/opt in where required).

• Process payments and bookings (perform a contract).

• Communicate with you about your account, program updates, and promotions (consent or legitimate interests; CAN-SPAM opt out available).

• Security, fraud prevention, and diagnostics (legal obligation; legitimate interests).

• Comply with law (e.g., responding to rights requests under TDPSA/CCPA/GDPR).

4. Cookies, Analytics, and Targeted Ads

We use cookies and similar technologies to operate the Site, measure performance, and, if enabled, deliver targeted ads. You can manage preferences via our Cookie Settings banner and your browser. We honor Global Privacy Control (GPC) signals for opt out of targeted advertising and certain sales/sharing, as required by Texas TDPSA universal opt out (effective Jan 1, 2025) and similar laws.

5. Your Privacy Rights

Depending on where you live, you may have rights to:

• Access personal data we hold about you.

• Correct inaccuracies.

• Delete data (with lawful exceptions).

• Opt out of targeted advertising, profiling, or sale/sharing of personal data.

• Data portability (receive a copy).

• Limit use of sensitive personal information (California).

We will respond within legally required timeframes and will not discriminate for exercising rights. (Texas TDPSA grants access, correction, deletion, opt out; California CPRA adds sensitive data limits and non-discrimination.)

How to Submit a Request

Email: [email protected]. We may need to verify your identity. Authorized agents may submit requests as allowed by applicable law (e.g., California).

6. Children’s Privacy

Our Services are for adults 18+. We do not knowingly collect personal information from children under 13. If we learn we have done so, we will delete it.

7. Sharing & Disclosure

We share personal data with:

• Service Providers/Processors: website host, email platform, analytics, payment processors, Trainerize, FitMetrics.AI, customer support tools—bound by contracts to process data on our behalf.

• Business Transfers: in merger, acquisition, or asset sale scenarios.

• Legal/Compliance: to comply with lawful requests or protect rights, safety, and security.

We do not sell personal data for money. If we “share” for cross-context behavioral advertising (as defined in California), we will provide a “Do Not Sell or Share My Personal Information” link and honor opt-out signals.

8. Data Retention

We retain personal data for as long as necessary to provide Services, meet legal obligations, resolve disputes, and enforce agreements. We publish typical retention periods by category in our cookie banner and privacy center, consistent with CPRA disclosure expectations.

9. Security

We use administrative, technical, and physical safeguards (e.g., TLS encryption, access controls, least privilege practices). No method is 100% secure, but we strive to protect your data and require processors to do the same.

10. International Transfers

If we transfer personal data outside your region (e.g., EU/UK), we use appropriate safeguards (such as Standard Contractual Clauses) when applicable.

11. Email Marketing & Opt Out (CAN-SPAM)

Commercial emails will: identify the sender and include our postal address; avoid deceptive headers or subject lines; include a clear unsubscribe link that we honor within 10 business days.

12. Health Data & HIPAA Notice

We are not a HIPAA covered entity; most wellness data you enter is consumer health data, not PHI. If a provider or insurer sends PHI, different rules may apply. We follow FTC/HHS guidance for health apps and the FTC Health Breach Notification Rule, where applicable.

13. Changes to This Policy

We may update this Privacy Policy and will post the new date at the top. Material changes will be highlighted.

14. Contact

Questions? [email protected]